Tim Bonerb & Associates LLC

Marketing

A new product is the culmination of an idea.  So, in order to sell the product, you have to persuasively sell the idea.  A shy product rarely succeeds, no matter how big the idea or how perfectly it satisfies a need.

THE FIRST STEP IS TO FORMALIZE A MARKETING STRATEGY
     Update & Finalize "Product Launch Plan"
     Formulate a Media Plan (including Press Releases & Customer Application Articles)
     Document & Prepare Case Studies on the Initial Customer Applications / Installations
     Establish a Schedule to Gather Feedback from Customer/Industry Trade Associations
     Provide Customer Testimonials


NEXT COMES THE DESIGN & PRODUCTION OF MARKETING MATERIALS
     Product Logo Design
     Professional Photography (including Beauty Shots & Cutaways)
     Detailed Product Sales Brochure
     Product Spec Sheets & Operating Manuals
     Web Site Design
     Power Point Sales Presentations
     MP3 Presentations