Tim Bonerb & Associates LLC
A new product is the culmination of an idea. So, in order to sell the product, you have to persuasively sell the idea. A shy product rarely succeeds, no matter how big the idea or how perfectly it satisfies a need.
THE FIRST STEP IS TO FORMALIZE A MARKETING STRATEGY
Update & Finalize "Product Launch Plan"
Formulate a Media Plan (including Press Releases & Customer Application Articles)
Document & Prepare Case Studies on the Initial Customer Applications / Installations
Establish a Schedule to Gather Feedback from Customer/Industry Trade Associations
Provide Customer Testimonials
NEXT COMES THE DESIGN & PRODUCTION OF MARKETING MATERIALS
Product Logo Design
Professional Photography (including Beauty Shots & Cutaways)
Detailed Product Sales Brochure
Product Spec Sheets & Operating Manuals
Web Site Design
Power Point Sales Presentations